{"id":111,"date":"2007-03-20T21:17:29","date_gmt":"2007-03-20T20:17:29","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/03\/20\/des-chiffres-sur-lusage-du-rss\/"},"modified":"2007-03-20T22:16:14","modified_gmt":"2007-03-20T21:16:14","slug":"des-chiffres-sur-lusage-du-rss","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/03\/20\/des-chiffres-sur-lusage-du-rss\/","title":{"rendered":"Des chiffres sur l’usage du RSS"},"content":{"rendered":"

J’\u00e9tais ce midi \u00e0 une conf\u00e9rence EBG<\/a>, dont le titre \u00e9tait : \u00ab\u00a0Search : la fin du CPM ou l’affirmation d’un marketing 100% efficace\u00a0\u00bb.<\/p>\n

\"Logo<\/p>\n

C’\u00e9tait l’occasion de croiser J\u00e9r\u00e9mie<\/a> qui nous a parl\u00e9 de Zlio<\/a> (j’y reviendrai tr\u00e8s tr\u00e8s bient\u00f4t !).<\/p>\n

D’habitude, ce genre de pr\u00e9sentation est organis\u00e9 plut\u00f4t sous la forme d’un d\u00e9bat. C’\u00e9tait pas le cas ce midi, et les intervenants ont simplement parl\u00e9 \u00e0 tour de r\u00f4le (tour pas tr\u00e8s \u00e9quitable d’ailleurs !).\"Logo<\/strong><\/p>\n

Un chiffre donn\u00e9 par l’annimateur, Richard Strul, patron de l’agence Resoneo<\/a> : 26% des Internautes utiliseraient les RSS !<\/strong><\/p>\n

Je ne sais pas d’o\u00f9 ce chiffre sort, ni s’il est valide.<\/p>\n

Qu’en pensez vous ? Votre m\u00e8re utilise-t-elle les RSS ? C’est bien le test ultime, non ?<\/p>\n

\nUPDATE (22h00)J’avais envoy\u00e9 un mail \u00e0 Feedburner pour leur poser la question. D\u00e9callage horaire oblige, j’ai eu la r\u00e9ponse :<\/p>\n

\u00ab\u00a0FeedBurner delivers about 50 million feed subscriptions a day<\/strong>\u00ab\u00a0.<\/p><\/blockquote>\n

Ils ne connaissent pas la taille totale du march\u00e9, mais estiment qu’ils en prennent \u00ab\u00a0une part significative\u00a0\u00bb.<\/p>\n

Quelques calculs :<\/p>\n

Si on prend l’hypoth\u00e8se que Feedburner a 30% du march\u00e9, \u00e7a nous fait 150 millions d’abonnements dans le monde.<\/p>\n

Pour \u00eatre rigoureux, il faudrait diviser ce nombre, en fonction du nombre moyen de flux par utilisateur. L\u00e0, je prend l’hypoth\u00e8se que c’est un flux par utilisateur…<\/em><\/p>\n

D’apr\u00e8s Emmanuel<\/a>, il y aurai autour d’un milliard d’Internautes<\/strong>.<\/p>\n

150 \/ 1 000 : j’arrive \u00e0 15%. C’est coh\u00e9rent par rapport au chiffre de 26%, car l’estimation de la part de march\u00e9 de Feedburner est compl\u00e8tement \u00ab\u00a0pifom\u00e9trique\u00a0\u00bb !<\/p>\n

Conclusions :<\/p>\n

    \n
  1. qu’on ne nous dise plus que le RSS, c’est r\u00e9serv\u00e9 aux geek !<\/li>\n
  2. Ma m\u00e8re devrait se mettre au RSS…<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    J’\u00e9tais ce midi \u00e0 une conf\u00e9rence EBG, dont le titre \u00e9tait : \u00ab\u00a0Search : la fin du CPM ou l’affirmation d’un marketing 100% efficace\u00a0\u00bb. C’\u00e9tait l’occasion de croiser J\u00e9r\u00e9mie qui nous a parl\u00e9 de Zlio (j’y reviendrai tr\u00e8s tr\u00e8s bient\u00f4t !). D’habitude, ce genre de pr\u00e9sentation est organis\u00e9 plut\u00f4t sous la forme d’un d\u00e9bat. C’\u00e9tait […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[373,12,3],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-e-marketing","tag-salons-et-evenements","tag-web-20"],"yoast_head":"\nDes chiffres sur l'usage du RSS - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/20\/des-chiffres-sur-lusage-du-rss\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des chiffres sur l'usage du RSS - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’\u00e9tais ce midi \u00e0 une conf\u00e9rence EBG, dont le titre \u00e9tait : \u00ab\u00a0Search : la fin du CPM ou l’affirmation d’un marketing 100% efficace\u00a0\u00bb. 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