{"id":11094,"date":"2016-11-16T23:10:44","date_gmt":"2016-11-16T21:10:44","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=11094"},"modified":"2016-11-16T23:12:51","modified_gmt":"2016-11-16T21:12:51","slug":"apple-de-mauvais-choix","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2016\/11\/16\/apple-de-mauvais-choix\/","title":{"rendered":"Pourquoi Apple fait il de si mauvais choix ?"},"content":{"rendered":"<p>Dans mon billet pr\u00e9c\u00e9dent, je suis all\u00e9 directement \u00e0 la conclusion : les ordinateurs Apple sont sur la fin.<\/p>\n<p>Pourquoi suis-je arriv\u00e9 \u00e0 cette conclusion ?<\/p>\n<p>Plusieurs raisons :<\/p>\n<ul>\n<li>Apple n&rsquo;a pas mis \u00e0 jour les ordinateurs de bureaux, iMac ou MacPro, ou Mac Mini<\/li>\n<li>Apple a fait des choix probl\u00e9matiques sur le seul ordinateur mis \u00e0 jour : le Macbook Pro<\/li>\n<\/ul>\n<p>Les choix probl\u00e9matiques sont :<\/p>\n<ul>\n<li>Uniquement des ports USB-C<\/li>\n<li>Prix trop\u00a0\u00e9lev\u00e9s<\/li>\n<li>Autonomie de la batterie en baisse<\/li>\n<li>Encore mois de flexibilit\u00e9 avec le SSD soud\u00e9 ou avec un nouveau format inconnu<\/li>\n<\/ul>\n<p>Apple a su dans le pass\u00e9 bouleverser le march\u00e9, en faisant des choix audacieux.<\/p>\n<p>Mais ce move l\u00e0 n&rsquo;est pas raisonnable, il est th\u00e9orique, d\u00e9branch\u00e9 de la r\u00e9alit\u00e9 : le port USB est devenu un standard mondial, utilis\u00e9 par tous les appareils.<\/p>\n<p>Retirer tous les ports USB, c&rsquo;est donc nous obliger \u00e0 acheter une brouette d&rsquo;adaptateurs : pour le r\u00e9seau, pour les appareils USB (y compris l&rsquo;iPhone !), pour toute imprimante, &#8230;<\/p>\n<p>Combinez ces diff\u00e9rents param\u00e8tres : connectivit\u00e9, autonomie, non \u00e9volutivit\u00e9, et prix : vous comprenez que vous ne pouvez pas acheter cette machine : c&rsquo;est un mauvais choix.<\/p>\n<p>Ce gars l\u00e0 a fait des tests int\u00e9ressant, \u00e0 regarder avant d&rsquo;acheter un macbook pro !<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/NYVjIjBMx6o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Alors quoi ? La question qui se pose est : comment Apple peut elle faire de tels erreurs ?<\/p>\n<p>Je vous r\u00e9pondrais : et pourquoi pas \ud83d\ude09 ?<\/p>\n<p>Les entreprises sont dirig\u00e9s par des personnes, et \u00ab\u00a0nobodies perfect\u00a0\u00bb. Tout le monde peut faire des erreurs, y compris de grosses erreurs.<\/p>\n<p>Et ne vous trompez pas : la taille des \u00e9quipes n&rsquo;y change rien. On a vu de tr\u00e8s grosses boites faire de bien grosses erreurs.<\/p>\n<p>Mon sentiment est qu&rsquo;Apple essaye de suivre la direction impuls\u00e9e par Ste Jobs, mais c&rsquo;est juste impossible sans Steve Jobs !<\/p>\n<p>Bon apr\u00e8s c&rsquo;est une boite extr\u00eamement riche, ils peuvent analyser la situation, et corriger le tir. Je l&rsquo;esp\u00e8re d&rsquo;ailleurs&#8230; Mais autre chose que j&rsquo;ai appris, c&rsquo;est que quand \u00e7a va mal dans les boites, il y a un risque tr\u00e8s \u00e9lev\u00e9 que les r\u00e9actions soient tr\u00e8s mauvaises. Pour pleins de raisons que je ne d\u00e9taillerai pas dans ce billet, \u00e7a m\u00e9riterait un autre article \ud83d\ude09<\/p>\n<p>A suivre : au del\u00e0 du pic des achats li\u00e9s \u00e0 la nouveaut\u00e9 tant attendue, on verra comment les ventes vont \u00e9voluer, et comment l&rsquo;offre va \u00e9voluer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans mon billet pr\u00e9c\u00e9dent, je suis all\u00e9 directement \u00e0 la conclusion : les ordinateurs Apple sont sur la fin. Pourquoi suis-je arriv\u00e9 \u00e0 cette conclusion ? Plusieurs raisons : Apple n&rsquo;a pas mis \u00e0 jour les ordinateurs de bureaux, iMac ou MacPro, ou Mac Mini Apple a fait des choix probl\u00e9matiques sur le seul ordinateur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[380,109],"class_list":["post-11094","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-apple","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Apple fait il de si mauvais choix ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2016\/11\/16\/apple-de-mauvais-choix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Apple fait il de si mauvais choix ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Dans mon billet pr\u00e9c\u00e9dent, je suis all\u00e9 directement \u00e0 la conclusion : les ordinateurs Apple sont sur la fin. 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Plusieurs raisons : Apple n&rsquo;a pas mis \u00e0 jour les ordinateurs de bureaux, iMac ou MacPro, ou Mac Mini Apple a fait des choix probl\u00e9matiques sur le seul ordinateur [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2016\/11\/16\/apple-de-mauvais-choix\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-16T21:10:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-16T21:12:51+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2016\\\/11\\\/16\\\/apple-de-mauvais-choix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2016\\\/11\\\/16\\\/apple-de-mauvais-choix\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Pourquoi Apple fait il de si mauvais choix ?\",\"datePublished\":\"2016-11-16T21:10:44+00:00\",\"dateModified\":\"2016-11-16T21:12:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2016\\\/11\\\/16\\\/apple-de-mauvais-choix\\\/\"},\"wordCount\":416,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"Apple\",\"strat\u00e9gie\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2016\\\/11\\\/16\\\/apple-de-mauvais-choix\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2016\\\/11\\\/16\\\/apple-de-mauvais-choix\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2016\\\/11\\\/16\\\/apple-de-mauvais-choix\\\/\",\"name\":\"Pourquoi Apple fait il de si mauvais choix ? 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