{"id":11056,"date":"2016-06-24T16:12:27","date_gmt":"2016-06-24T14:12:27","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=11056"},"modified":"2016-06-24T16:12:27","modified_gmt":"2016-06-24T14:12:27","slug":"ny-a-t-damazon-francais","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2016\/06\/24\/ny-a-t-damazon-francais\/","title":{"rendered":"Pourquoi n’y a-t-il pas d’Amazon Fran\u00e7ais ?"},"content":{"rendered":"

Mon humble r\u00e9ponse \u00e0 cet article des Echos<\/a>\u00a0qui retrace la vie de quelques gros acteurs du ecommerce Fran\u00e7ais : Pixmania, Rueducommerce, CDiscount, Oscaro et Priceminister<\/p>\n

L’analyse du journaliste, pour faire simple, c’est de dire que les finances n’ont pas suivies.<\/p>\n

Peut \u00eatre… Mais je pense qu’il y a une autre raison : la culture technique.<\/p>\n

La force d’Amazon, c’est d’avoir mont\u00e9 un syst\u00e8me d’information qui est une machine de guerre.<\/p>\n

Le e-commerce, c’est du \u00ab\u00a0techno-marketing\u00a0\u00bb. Bien s\u00fbr, il faut savoir trouver les bons produits, savoir acheter, et savoir vendre… Il faut \u00e9galement s’approprier toute la culture sp\u00e9cifique du ecommerce, et \u00e7a fait un \u00ab\u00a0gros morceau\u00a0\u00bb.<\/p>\n

Il faut int\u00e9grer les notions d’acquisition de trafic : SEO, SEM.<\/p>\n

Il faut de plus d\u00e9velopper une culture de la data : mettre en place les outils pour avoir de la donn\u00e9e, et faire de l’analyse.<\/p>\n

Mais il faut \u00e9galement avoir une vrai vision de l’urbanisme de son syst\u00e8me d’information ecommerce…<\/p>\n

C’est sur ce dernier point que, je pense, on p\u00eache le plus.<\/p>\n

La difficult\u00e9, c’est le passage \u00e0 l’\u00e9chelle.<\/p>\n

Bien s\u00fbr, quand on d\u00e9marre, il ne s’agit pas d’urbanisme. On prend des outils open source, quelques d\u00e9veloppeurs, et zou, on a un site en ligne.<\/p>\n

Mais quand on doit traiter 100, 1000 commandes par jour, c’est une autre histoire.<\/p>\n

Et si on veut de la croissance et de l’agilit\u00e9, sans urbanisme, on est mort. Le syst\u00e8me d’information devient\u00a0une pieuvre incontr\u00f4lable, qui tient par \u00ab\u00a0miracle\u00a0\u00bb et que personne n’ose bouger.<\/p>\n

\u00e7a coute de plus en plus cher \u00e0 maintenir, les pannes sont de plus en plus fr\u00e9quentes, et difficile \u00e0 corriger…<\/p>\n

Le probl\u00e8me ? Pas de vision ambitieuse de la plate forme. On bricole ce qui marche, \u00e0\u00a0cout r\u00e9duit. Ce qui a fait la r\u00e9ussite des d\u00e9buts donne l’assurance qu’il faut continuer comme \u00e7a…<\/p>\n

Alors oui, \u00e7a a bien un rapport avec les moyens financiers, mais pas uniquement.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mon humble r\u00e9ponse \u00e0 cet article des Echos\u00a0qui retrace la vie de quelques gros acteurs du ecommerce Fran\u00e7ais : Pixmania, Rueducommerce, CDiscount, Oscaro et Priceminister L’analyse du journaliste, pour faire simple, c’est de dire que les finances n’ont pas suivies. Peut \u00eatre… Mais je pense qu’il y a une autre raison : la culture technique. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[341,371,155],"class_list":["post-11056","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-architecture-du-systeme-dinformation","tag-e-commerce","tag-urbanisme-du-si"],"yoast_head":"\nPourquoi n'y a-t-il pas d'Amazon Fran\u00e7ais ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2016\/06\/24\/ny-a-t-damazon-francais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi n'y a-t-il pas d'Amazon Fran\u00e7ais ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Mon humble r\u00e9ponse \u00e0 cet article des Echos\u00a0qui retrace la vie de quelques gros acteurs du ecommerce Fran\u00e7ais : Pixmania, Rueducommerce, CDiscount, Oscaro et Priceminister L’analyse du journaliste, pour faire simple, c’est de dire que les finances n’ont pas suivies. 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