{"id":1101,"date":"2009-03-10T17:46:15","date_gmt":"2009-03-10T16:46:15","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1101"},"modified":"2009-03-10T20:31:10","modified_gmt":"2009-03-10T19:31:10","slug":"mobile-20-m-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/","title":{"rendered":"Mobile 2.0 &#038; M-Commerce"},"content":{"rendered":"<p>J&rsquo;animais aujourd&rsquo;hui un plateau sur le m-Commerce, lors de la premi\u00e8re journ\u00e9e du <a title=\"Aller sur le site du Mobile 2.0\" href=\"http:\/\/www.lemobile20.fr\/\" target=\"_blank\">Mobile 2.0<\/a>.<\/p>\n<p>Je ne sais pas si vous y \u00e9tiez ! Pour ma part, j&rsquo;ai trouv\u00e9 \u00e7a int\u00e9ressant !<\/p>\n<p>Voici en vrac, avant que <a title=\"Aller sur le blog de Christophe Romei, auteur du blog Services Mobiles, et organisateur du Mobile 2.0\" href=\"http:\/\/www.servicesmobiles.fr\/\" target=\"_blank\">Christophe<\/a> ne mette en ligne les enregistrements, quelques points not\u00e9s :<\/p>\n<ul>\n<li>Application mobile de Voyage Sncf : 500 000 visiteurs uniques par mois (!)<\/li>\n<li>Pour d\u00e9velopper une application mobile, il vaut mieux viser les terminaux \u00e9volu\u00e9s (iPhone et autres SmartPhones). De toute fa\u00e7on, 80% des usages viendront de ces terminaux&#8230;<\/li>\n<li>Ne pas chercher \u00e0 porter le service Web sur le mobile : il faut adapter le service, penser compl\u00e9mentarit\u00e9 ;<\/li>\n<li>Le paiement est naturellement un sujet&#8230; Il y a des exp\u00e9rimentations (en Uk si ma m\u00e9moire est bonne) pour que l&rsquo;op\u00e9rateur mobile joue le r\u00f4le de tier de confiance, de mani\u00e8re temporaire. A suivre&#8230;<\/li>\n<li>Toujours sur le paiement : le probl\u00e8me n&rsquo;est pas technique, il est au niveau de la confiance ;<\/li>\n<li>Le co\u00fbt de d\u00e9veloppement d&rsquo;une application mobile : 30, 40 000 \u20ac. Pour les gros sites, on peut viser un ROI (Retour sur Investissement) \u00e0 6 mois.<\/li>\n<li>Un objectif cl\u00e9 : SIMPLIFIER ! Il faut passer l&rsquo;application au \u00ab\u00a0karcher\u00a0\u00bb pour que, sur le mobile, il ne reste que l&rsquo;essentiel.<\/li>\n<li>Comment faire venir du trafic\u00a0 :\n<ul>\n<li>Via le \u00ab\u00a0SEO Mobile\u00a0\u00bb ;<\/li>\n<li>En faisant la \u00ab\u00a0danse du ventre\u00a0\u00bb devant les op\u00e9rateurs mobiles, pour que le service soit bien r\u00e9f\u00e9renc\u00e9 ;<\/li>\n<li>En cr\u00e9ant des ponts, entre le service Web, et le service mobile.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>J&rsquo;ai \u00e9galement appris que Kelkoo avait d\u00e9velopp\u00e9 un service mobile&#8230; il faut que je regarde \u00e7a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;animais aujourd&rsquo;hui un plateau sur le m-Commerce, lors de la premi\u00e8re journ\u00e9e du Mobile 2.0. Je ne sais pas si vous y \u00e9tiez ! Pour ma part, j&rsquo;ai trouv\u00e9 \u00e7a int\u00e9ressant ! Voici en vrac, avant que Christophe ne mette en ligne les enregistrements, quelques points not\u00e9s : Application mobile de Voyage Sncf : 500 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,18],"tags":[379,88,132,12],"class_list":["post-1101","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-vie-du-blog","tag-araok","tag-m-commerce","tag-m-marketing","tag-salons-et-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile 2.0 &amp; M-Commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile 2.0 &amp; M-Commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;animais aujourd&rsquo;hui un plateau sur le m-Commerce, lors de la premi\u00e8re journ\u00e9e du Mobile 2.0. Je ne sais pas si vous y \u00e9tiez ! Pour ma part, j&rsquo;ai trouv\u00e9 \u00e7a int\u00e9ressant ! Voici en vrac, avant que Christophe ne mette en ligne les enregistrements, quelques points not\u00e9s : Application mobile de Voyage Sncf : 500 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-10T16:46:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-03-10T19:31:10+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Mobile 2.0 &#038; M-Commerce\",\"datePublished\":\"2009-03-10T16:46:15+00:00\",\"dateModified\":\"2009-03-10T19:31:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/\"},\"wordCount\":271,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"m-commerce\",\"m-marketing\",\"Salons et \u00e9v\u00e8nements\"],\"articleSection\":[\"e-commerce\",\"Vie du blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/\",\"name\":\"Mobile 2.0 & M-Commerce - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2009-03-10T16:46:15+00:00\",\"dateModified\":\"2009-03-10T19:31:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2009\\\/03\\\/10\\\/mobile-20-m-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile 2.0 &#038; M-Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile 2.0 & M-Commerce - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/","og_locale":"fr_FR","og_type":"article","og_title":"Mobile 2.0 & M-Commerce - Ziserman.com","og_description":"J&rsquo;animais aujourd&rsquo;hui un plateau sur le m-Commerce, lors de la premi\u00e8re journ\u00e9e du Mobile 2.0. Je ne sais pas si vous y \u00e9tiez ! Pour ma part, j&rsquo;ai trouv\u00e9 \u00e7a int\u00e9ressant ! Voici en vrac, avant que Christophe ne mette en ligne les enregistrements, quelques points not\u00e9s : Application mobile de Voyage Sncf : 500 [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/","og_site_name":"Ziserman.com","article_published_time":"2009-03-10T16:46:15+00:00","article_modified_time":"2009-03-10T19:31:10+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Mobile 2.0 &#038; M-Commerce","datePublished":"2009-03-10T16:46:15+00:00","dateModified":"2009-03-10T19:31:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/"},"wordCount":271,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","m-commerce","m-marketing","Salons et \u00e9v\u00e8nements"],"articleSection":["e-commerce","Vie du blog"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/","url":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/","name":"Mobile 2.0 & M-Commerce - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2009-03-10T16:46:15+00:00","dateModified":"2009-03-10T19:31:10+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2009\/03\/10\/mobile-20-m-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mobile 2.0 &#038; M-Commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/1101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=1101"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/1101\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=1101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=1101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=1101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}