{"id":107,"date":"2007-03-18T21:30:26","date_gmt":"2007-03-18T20:30:26","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/03\/18\/quand-il-faut-changer-de-paradigme\/"},"modified":"2007-03-18T21:30:26","modified_gmt":"2007-03-18T20:30:26","slug":"quand-il-faut-changer-de-paradigme","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/03\/18\/quand-il-faut-changer-de-paradigme\/","title":{"rendered":"Quand il faut changer de paradigme&#8230;"},"content":{"rendered":"<p>Titre un peu myst\u00e9rieux : C&rsquo;est voulu !<\/p>\n<p>D&rsquo;abord <strong>une histoire qui me fascine<\/strong>.<\/p>\n<p>Quand, en <strong>1984<\/strong>, un inconnu du nom de Dell se lan\u00e7a dans la fabrication de PC dans son garage, avec un mod\u00e8le de vente par correspondance, <strong>le monde des PC \u00e9tait domin\u00e9 par des g\u00e9ants, IBM, HP, Compaq<\/strong>.<\/p>\n<p>Pendant <strong>7 ans<\/strong> (!) <strong>Dell a pu se d\u00e9velopper sur son march\u00e9<\/strong>, sans qu&rsquo;aucun des grands acteurs pr\u00e9sents ne bougent : <strong>ils n&rsquo;ont rien fait pour barrer la route \u00e0 Dell<\/strong> pendant de nombreuses ann\u00e9es.<\/p>\n<p>Quand Compaq s&rsquo;y est mis, il \u00e9tait trop tard, et \u00e7a a pris trop de temps.<\/p>\n<p>On connait la suite, <strong>Dell est aujourd&rsquo;hui leader mondial des PC et Compaq a simplement disparu<\/strong>, rachet\u00e9 par HP.<\/p>\n<p>Pourtant, pas d&rsquo;innovation technologique chez Dell : <strong>qu&rsquo;est-ce qui a emp\u00each\u00e9 les grands acteurs de s&rsquo;adapter ?<\/strong><\/p>\n<p><strong>Une seule chose quand on y r\u00e9fl\u00e9chit bien : changer de paradigme<\/strong>, sortir de la logique \u00ab\u00a0on construit des ordinateurs, on les stoke et on les vend via des distributeurs\u00a0\u00bb pour attaquer la vente sous un autre angle : \u00ab\u00a0demander aux clients ce qu&rsquo;ils veulent comme PC, le constuire \u00e0 la demande et faire cette vente en direct, via Internet\u00a0\u00bb.<\/p>\n<p>Et la r\u00e9alit\u00e9, c&rsquo;est que <strong>les entreprises ont \u00e9norm\u00e9ment de mal \u00e0 changer de paradigme<\/strong>.<\/p>\n<p>Je raconte cette histoire car je pense qu&rsquo;il est toujours int\u00e9ressant de regarder ce qui c&rsquo;est pass\u00e9 dans le pass\u00e9 pour analyser le pr\u00e9sent et le futur.<\/p>\n<p>Aujourd&rsquo;hui, <strong>le e-commerce se d\u00e9veloppe \u00e0 tr\u00e8s grande vitesse<\/strong>, propuls\u00e9 par plusieurs moteurs : l&rsquo;ADSL pour tous, les technologies matures, &#8230;<\/p>\n<p>Qui va prendre les meilleures places de cet eldorado ? <a href=\"http:\/\/micheldeguilhermier.typepad.com\" title=\"Aller sur le blog de Michel de Guilhermier\" target=\"_blank\"><\/a><\/p>\n<p><a href=\"http:\/\/micheldeguilhermier.typepad.com\" title=\"Aller sur le blog de Michel de Guilhermier\" target=\"_blank\">Michel de Guilhermier<\/a>, dans <a href=\"http:\/\/micheldeguilhermier.typepad.com\/mdegblog\/2007\/03\/lecommerce_aux_.html\" title=\"Aller sur le billet de Michel de Guilhermier qui parle du e-commerce et des commer\u00e7ants\" target=\"_blank\">ce tr\u00e8s bon billet<\/a> explique, \u00e0 juste titre, que <strong>les acteurs de la grande distribution ont toutes les cartes en main pour prendre de bonnes places sur ce march\u00e9<\/strong> : les moyens financiers, le sourcing, la logistique&#8230;<\/p>\n<p>En fait, il n&rsquo;y a qu&rsquo;<strong>un seul v\u00e9ritable obstacle : il leur faut changer de paradigme<\/strong>, et se mettre compl\u00e8tement dans la logique e-commerce.<\/p>\n<p>Un sacr\u00e9 challenge pour ces acteurs !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Titre un peu myst\u00e9rieux : C&rsquo;est voulu ! D&rsquo;abord une histoire qui me fascine. Quand, en 1984, un inconnu du nom de Dell se lan\u00e7a dans la fabrication de PC dans son garage, avec un mod\u00e8le de vente par correspondance, le monde des PC \u00e9tait domin\u00e9 par des g\u00e9ants, IBM, HP, Compaq. Pendant 7 ans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,17],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-leaders-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand il faut changer de paradigme... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/03\/18\/quand-il-faut-changer-de-paradigme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand il faut changer de paradigme... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Titre un peu myst\u00e9rieux : C&rsquo;est voulu ! 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