{"id":1054,"date":"2009-03-01T00:14:35","date_gmt":"2009-02-28T23:14:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1054"},"modified":"2009-03-02T20:55:15","modified_gmt":"2009-03-02T19:55:15","slug":"e-commerce-delegue","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/03\/01\/e-commerce-delegue\/","title":{"rendered":"e-commerce d\u00e9l\u00e9gu\u00e9"},"content":{"rendered":"<p>Le e-commerce d\u00e9l\u00e9gu\u00e9, c&rsquo;est l&rsquo;id\u00e9e de faire faire, par des pros, ce m\u00e9tier, bien sp\u00e9cifique, du e-commerce.<\/p>\n<p>Concr\u00e8tement, vous avez des produits, vous voulez les vendre, vous savez que vos clients vous attendent, peut \u00eatre dans le monde entier&#8230;<\/p>\n<p>Mais voil\u00e0, les temps sont durs, et c&rsquo;est difficile de monter une nouvelle activit\u00e9, qui a ses propres r\u00e8gles, sa propre culture.<\/p>\n<p>Une solution qui fait son chemin, c&rsquo;est donc le e-commerce d\u00e9l\u00e9gu\u00e9.<\/p>\n<p>Ces acteurs, prestataires de service, vous proposent de prendre en charge la plupart des dimensions du e-commerce :<\/p>\n<ul>\n<li>Technique, avec la r\u00e9alisation de la boutique en ligne et du back office ;<\/li>\n<li>Marketing, ou plut\u00f4t e-marketing, pour faire venir les internautes, et les transformer en clients ;<\/li>\n<li>Call Center, pour qu&rsquo;il y ai quelqu&rsquo;un au bout du fil et que le site ne soit pas comme un \u00ab\u00a0avion sans pilote\u00a0\u00bb ;<\/li>\n<li>Logistique bien s\u00fbr.<\/li>\n<\/ul>\n<p>C&rsquo;est un sujet particulier pour moi.<\/p>\n<p>J&rsquo;ai en effet aid\u00e9 Inspirational Stores \u00e0 ses d\u00e9but, o\u00f9 j&rsquo;\u00e9tais, en mission pour Araok, le premier directeur technique.<\/p>\n<p>Et puis j&rsquo;ai suivi de pr\u00e8s l&rsquo;aventure Mix Commerce, de notre Ami Philippe Rodriguez.<\/p>\n<p>Aujourd&rsquo;hui, en compl\u00e9ment de mon activit\u00e9 de conseil, je suis directement impliqu\u00e9 dans le d\u00e9veloppement de <a title=\"Aller sur la page d'accueil de Brand Online Commerce\" href=\"http:\/\/www.brandonlinecommerce.com\/\" target=\"_blank\">Brand Online Commerce<\/a>, au c\u00f4t\u00e9 d&rsquo;Arnold, Antoine et Christophe.<\/p>\n<p>La particularit\u00e9 de Brand Online Commerce, c&rsquo;est de <strong>cibler les marques de luxe et de haut de gamme<\/strong>, avec en particulier une vrai l\u00e9gitimit\u00e9 sur le domaine de la cosm\u00e9tique.<\/p>\n<p>Ce n&rsquo;est pas un hasard : Christophe a travaill\u00e9 pour Vuitton et Jean Paul Gaultier&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le e-commerce d\u00e9l\u00e9gu\u00e9, c&rsquo;est l&rsquo;id\u00e9e de faire faire, par des pros, ce m\u00e9tier, bien sp\u00e9cifique, du e-commerce. Concr\u00e8tement, vous avez des produits, vous voulez les vendre, vous savez que vos clients vous attendent, peut \u00eatre dans le monde entier&#8230; Mais voil\u00e0, les temps sont durs, et c&rsquo;est difficile de monter une nouvelle activit\u00e9, qui a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1054","post","type-post","status-publish","format-standard","hentry","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e-commerce d\u00e9l\u00e9gu\u00e9 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/03\/01\/e-commerce-delegue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-commerce d\u00e9l\u00e9gu\u00e9 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le e-commerce d\u00e9l\u00e9gu\u00e9, c&rsquo;est l&rsquo;id\u00e9e de faire faire, par des pros, ce m\u00e9tier, bien sp\u00e9cifique, du e-commerce. 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