{"id":1051,"date":"2009-02-12T22:48:31","date_gmt":"2009-02-12T21:48:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=1051"},"modified":"2009-02-12T22:48:31","modified_gmt":"2009-02-12T21:48:31","slug":"iphone-faire-la-part-des-choses-entre-une-experience-et-un-vrai-marche","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2009\/02\/12\/iphone-faire-la-part-des-choses-entre-une-experience-et-un-vrai-marche\/","title":{"rendered":"iPhone : faire la part des choses, entre une exp\u00e9rience et un vrai march\u00e9"},"content":{"rendered":"

Voil\u00e0 un titre bien myst\u00e9rieux, non ?<\/p>\n

Petit billet pour mieux expliquer mon point de vue, par rapport au m-commerce, ou m-marketing, et l’iPhone.<\/p>\n

Comme je l’ai expliqu\u00e9 dans plusieurs billets<\/a> (dont celui ci par exemple<\/a>), je pense que l’iPhone est une fantastique r\u00e9ussite<\/strong>, mais surtout nous permets d’explorer les usages futures pour l’internet mobile<\/strong>.<\/p>\n

L’iPhone n’est comparable pour moi \u00e0 rien d’autre<\/strong> :<\/p>\n

Ce n’est pas un smart phone<\/strong>, parce que c’est un ipod – t\u00e9l\u00e9phone qui ne cible pas n\u00e9cessairement les m\u00eames utilisateurs que les cadres press\u00e9s…<\/p>\n

C’est donc un nouveau \u00ab\u00a0truc\u00a0\u00bb, qui conjugue T\u00e9l\u00e9phone, iPod, acc\u00e8s internet, console de jeux + quelques applications sympas et surtout une facilit\u00e9 d’utilisation g\u00e9n\u00e9rale qui plante tous les autres loin derri\u00e8re.<\/p>\n

Maintenant, il faut regarder les choses en face : l’iPhone repr\u00e9sente une toute petite part du march\u00e9 des mobiles<\/strong>.<\/p>\n

Ce march\u00e9 reste effroyablement morcel\u00e9, et ce n’est pas encore pr\u00eat de se calmer, avec l’arriv\u00e9e de nouvelles solutions (comme le GPhone).<\/p>\n

Donc, pour conclure :<\/p>\n

Oui, l’iPhone est un fantastique outil d’exploration du future du m-commerce et du m-marketing et<\/p>\n

Non, l’iPhone ne permet pas d’offrir un service pour un large march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voil\u00e0 un titre bien myst\u00e9rieux, non ? Petit billet pour mieux expliquer mon point de vue, par rapport au m-commerce, ou m-marketing, et l’iPhone. Comme je l’ai expliqu\u00e9 dans plusieurs billets (dont celui ci par exemple), je pense que l’iPhone est une fantastique r\u00e9ussite, mais surtout nous permets d’explorer les usages futures pour l’internet mobile. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[27,88,132],"class_list":["post-1051","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-iphone","tag-m-commerce","tag-m-marketing"],"yoast_head":"\niPhone : faire la part des choses, entre une exp\u00e9rience et un vrai march\u00e9 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2009\/02\/12\/iphone-faire-la-part-des-choses-entre-une-experience-et-un-vrai-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPhone : faire la part des choses, entre une exp\u00e9rience et un vrai march\u00e9 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Voil\u00e0 un titre bien myst\u00e9rieux, non ? Petit billet pour mieux expliquer mon point de vue, par rapport au m-commerce, ou m-marketing, et l’iPhone. Comme je l’ai expliqu\u00e9 dans plusieurs billets (dont celui ci par exemple), je pense que l’iPhone est une fantastique r\u00e9ussite, mais surtout nous permets d’explorer les usages futures pour l’internet mobile. 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