{"version":"1.0","provider_name":"Ziserman.com","provider_url":"https:\/\/www.ziserman.com\/blog","author_name":"Fran\u00e7ois","author_url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/","title":"Quel est votre taux de transformation ? - Ziserman.com","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AehwYr7TfB\"><a href=\"https:\/\/www.ziserman.com\/blog\/2014\/05\/21\/quel-est-votre-taux-de-transformation\/\">Quel est votre taux de transformation ?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ziserman.com\/blog\/2014\/05\/21\/quel-est-votre-taux-de-transformation\/embed\/#?secret=AehwYr7TfB\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Quel est votre taux de transformation ?\u00a0\u00bb &#8212; Ziserman.com\" data-secret=\"AehwYr7TfB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.ziserman.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"On l&rsquo;appelle \u00ab\u00a0concr\u00e8te\u00a0\u00bb, TTR, Transfo, &#8230; On l&rsquo;appelle comme on veut \ud83d\ude42 Le taux de transformation, c&rsquo;est le rapport entre le nombre d&rsquo;achats sur le nombre de visiteurs. Pour certains site, le taux de transformation est inf\u00e9rieur \u00e0 0,3% alors que pour d&rsquo;autres il est sup\u00e9rieur \u00e0 20% (ok, en B2B) ! Comment expliquer de [&hellip;]"}